B1-382.1: Salt's Belwarp poster

Identifier: B1-382.1
Title: Salt's Belwarp poster
Type: poster
Format: printed
Date Created: 20th century, early
Creator: Sir Titus Salt Bart. Sons & Co Limited
Description: Original 'Salts Belwarp' posters. Belwarp was a company based in Argentina and became a subsidiary of Salts. According to an advert for Belwarp fabric in 1919 it was a quality suiting which did not fade.
Subject: Textile industry; Advertising
Associated place or event: Buenos Aires, Argentina
Source: Gift: Whitaker, J.
Access Rights: To view the full story please contact the Saltaire Collection
Abstract: ‘The Belwarp’ was the trademark of a company in Argentina and was to become a well known trademark for Sir Titus Salt (Bart) Sons and Company Ltd.

The Argentinian company was purchased at some point by a consortium of business men, Isaac Smith, John Rhodes, John Maddocks and James Roberts who became owners of the Salt company in 1893. Maddocks was the sales director who travelled extensively and it is likely that he was involved in its purchase.

The Belwarp trademark developed a good reputation, indicating a high-quality cloth, ideal for the manufacture of suits, that was guaranteed not to fade. It is not clear when the originating company in Argentina was founded but the original trademark was registered in 1891.
Has Format: image